Strategic Communication
My research on strategic communication explores how organizational leaders use language to shape stakeholder perceptions. I examine conflicting language elements like ambiguity and dissensus as a deliberate tool in high-stakes contexts such as earnings calls and sustainability reports. This stream of work contributes to the behavioral strategy literature by illuminating how communication not only reflects strategy but also constitutes it.
Risk Management
In an emerging line of work, I study how organizations perceive and respond to risk. I focus on the cognitive and organizational processes behind decisions involving innovation, strategic pivots, toxic culture, and product recalls. By combining natural experiments with computational techniques, I aim to understand how firms assess threats and uncertainties in complex environments.