NINGZI LI (李凝紫)

I’m a research specialist at the Data Science Institute and teaching as an adjunct assistant professor at the Booth School of Business, University of Chicago.

I’m fascinated by how leaders use language to communicate their strategic plans and how this shapes relationships with stakeholders. My work mainly contributes to the behavioral strategy field, where I see language as a powerful tool that leaders can consciously use to benefit their organizations. I’ve looked at this in different settings, like earnings calls and sustainability reports. Lately, I’ve also been exploring how companies deal with risk — how they think about it and make tough decisions around things like innovation, pivoting their business, workplace culture challenges, and product recalls. To dig into these questions, I use natural experiments and various language models to analyze data.

I also love teaching and enjoy sharing my passion for strategic management, organizational theory, and entrepreneurship with students. I’m currently teaching an MBA course on organizational culture and strategic management at Booth. Before this, I taught strategic management to undergraduates at the Leeds School of Business, University of Colorado Boulder. I earned my Ph.D. in sociology from Cornell University.

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